Creme of Mystery LP

THE MYSTERY.
THE MIRACLE.
THE CRÈME.

What have you heard?

A gifted scientist, the miraculous golden elixir, and the legendary Crème that immerses skin in healing moisture.

CHAPTER 01

How Did It Begin?

The Secret of The Sea

"I heard the ocean
holds the secret."

When La Mer's founder, Dr. Max Huber, suffered burns in a lab accident, he was convinced the regenerative properties of the sea might hold the key to improving the look of his skin. He found the answer in the pristine waters of a nutrient-rich kelp forest in the Pacific.

"The harvest
is determined by
the moon and tides."

Timing is everything. Dr. Huber observed that
lunar cycles and tides affect the renewal rate
of natural sea kelp.

"Sea kelp is
sustainably sourced
from only one place
in the world."

In the marine-protected waters off the coast of
Vancouver, La Mer's sea kelp is hand harvested
twice a year, placed on ice and rushed to the La Mer
labs to help keep its nutrients optimized.

CHAPTER 02

How Is It Made?

Unlocking the Miracle

"I heard it took
12 years and over
6,000 experiments."

Max Huber experimented with a slow-craft fermentation process, combining Pacific sea kelp with vitamins and other natural ingredients. He devoted 12 years to perfecting his Crème - each one of his 6,000+ experiments bringing him closer to the discovery of a lifetime.

"I heard they play
sound waves to
each batch."

When Dr. Huber exposed the fermenting marine nutrients to light and sound waves, the extraordinary transformation of natural sea kelp, vitamins and other pure ingredients became something far more powerful: the miraculous skin-soother he named Miracle Broth™

CHAPTER 03

What's the Secret?

The Miraculous Golden Elixir

"The Crème holds
a secret golden elixir."

Within each jar flows Miracle Broth™, the cell-renewing elixir that soothes and energizes skin for a natural, healthy-looking radiance.

Its discovery was a miraculous feat of science and serendipity - it is the extraordinary elixir that helped restore his complexion to a look of such radiant health he knew that he must share it with the world.

CHAPTER 04

What's the Miracle?

Healing Devotion

"Her only essentials:
Crème and water."

From the moment of its creation, devotees have sworn by La Mer's healing moisture. Visibly plumping and smoothing fine dry lines, every touch of La Mer's deep moisture helps reveal a natural, healthy-looking radiance.

"I heard celebrities
bathe in it."

The Crème is a daily essential for those who have experienced its healing moisture and cell-renewing Miracle Broth™, the potent anti-irritant that soothes and energizes the look of skin.

SEA SOURCED BEAUTY

With Patrick Ta and Jasmine Tookes

Go behind the scenes at La Mer's annual kelp harvest and discover how
to get glowing, luminous skin with global makeup ambassador Patrick Ta.